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7 Simple Deep Linking Tactics You Ought to Use

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Most people who work on the web…whether they are veteran SEOs or web content strategists…know about deep linking. They understand that it is all about linking internal pages. You link internal pages to other internal pages…and you get other sites to link to these internal pages But few of them actually understand the advanced tactics of deep linking that reduce visitor  bounce rate   while  improving page views, time on site and even subscriber numbers. If you’d like to learn more about the importance of deep linking, deep linking tactics and when you should avoid deep linking… keep reading . Let’s do a quick little inbound link audit on your site. Before we get started, here’s a test. Go to SEOmoz’s  Open Site Explorer  tool and enter your domain address in the box: Hit enter and then click on the “Top Pages” tab: And then calculate the number of inbound links to your home page versus inbound links to all other pages on your site. If you have a ratio of 3 to 1

How to Write SEO Friendly Content

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Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? It was simple, and easy, and generally worthless in the long run. Those days are long gone, and writing for SEO is about much more than simple formulas. There are, however, a few rules that will help you create content that works for the search engines and your actual customers. And it all starts by: Changing Your Perspective We get it. You have an awesome business and you want to tell the world about it. But you need to change your perspective when you write for SEO. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. It’s not about showing your customers what  you  can do, it’s about showing them what  they  get from you. Marketing Exper

The Ultimate Guide to SEO for E-commerce Websites

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There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. Whether you’re just getting started with a new website or improving an existing site, this complete guide provides useful tactical suggestions for stepping up your SEO game. These days, reaching the first page isn’t enough. You must rank #1. In 2011, Search Engine Watch reported that a  research study by Optify  discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” Another  study by Gabe Donnini  at Marketing Land last year supported Optify’s findings. It showed that “the share of impressions coming from the first position is almost double that for the second position, truly illustrating

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