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Showing posts with the label technical seo

Reblog: How Long Should Your Meta Description Be?

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Did you Know How Long  Meta Description Should Be in 2018? You can write meta descriptions for any length, however Google generally truncates snippets ~300 characters ( this limit increased in December 2017 ). You want meta descriptions long enough that they're descriptive. We generally recommend writing meta descriptions between 50–300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the  155-character limit , but our data suggested that these cases were fairly rare. At the end of November,  RankRanger's tools  reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement": Search Engine Land was able to get  confirmation from Google  of a change in how they handle snippets, but we don't have a lot of details. Is it time to revisit our guidelin

6 Must-Have Technical SEO Skills an SEO Professional Should Have

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Ask any number of kids what they want to be when they grow up, and at least one will point out an obvious answer: astronaut. Actually, it’s pretty likely at some point most kids wanted to be astronauts. And yet we don’t see many roaming around. Why? Because becoming one is notoriously difficult. First, you need a degree in engineering, math, or science. It would also help your cause to have either a military background or to a piloting license. Add an avid interest in mountain climbing, scuba diving, or skiing while you’re at it. Then, make sure you can pass a rigorous set of physical and psychological exams. Oh, and be the best at something else other than all that previous stuff. Congratulations! You might get a chance to go to an interview. Maybe that’s one reason we don’t see that many astronauts. But the idea of a generalist background extends to more than the exotic job of being an astronaut. Many other professions are similar. To attend law school in the US, you need to

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