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OnePlus outperforms Samsung, Apple; becomes best selling premium smartphone brand

While Google, Apple and Samsung jostle for the premium smartphone segment, Chinese manufacturer OnePlus has managed to grab the biggest pie of the premium smartphone market.
According to a report by International Data Corporation's (IDC) Quarterly Mobile Phone Tracker 2017 for Q2, OnePlus managed to achieve the top position in the premium segment with 57 per cent of sales credited to its name. The brand has outperformed its rivals and that too with a considerable margin. Apple, one of the favorites in the segment had to satisfy with the second position with a 38 per cent share. The biggest push in terms of sales came from the sales season. According to the brand's official e-tailer Amazon India, OnePlus did exceptionally well during its sales this quarter. They claim that OnePlus 5 was the bestselling smartphone during the Prime Day sale. Amazon offered the device at a discounted price during the sale. The e-tailer has resumed the offer in its pre-diwali Great Indian Sale. On…