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8 simple ways to utilize a blog to improve SEO results

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Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results. 1. Create a compelling name for your blog It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions: What is the overarching theme of the blog? What would be a compelling description in my industry? Can I incorporate important SEO keywords in the blog’s title or name? Specifically, who am I trying to reach? Coming up with a descriptive name and optimizing around a them

The Ultimate List of Reasons Why You Need Search Engine Optimization

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You’ve heard about  SEO . You’re convinced SEO works very well for different kinds of online business. What you probably wonder is  why  it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but  twenty-nine  different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the  difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason  why buying SEO is such a good idea. 1.  SEO Is Not A Cost But An Investment An investment with a hi

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