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5 SEO Fundamentals That Never Change With Algorithm Updates

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How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true.  Google’s major algorithm update history  is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though  there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown;

You Should Must Read Major SEO Updates of 2016

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Major SEO Update of 2016 & 15:   ·          AdWords Shake-up — February 23, 2016 Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords. ·          Unnamed Update — January 8, 2016 Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a " core algo update ". Google officially said that this was not a Penguin update, but details remain sketchy. ·          Rank Brain* — October 26, 2015 Google made a major announcement, revealing that machine learning had been a part of the algorithm for months, contributing to the 3rd most influential ranking factor. *Note: This is an announcement date - we believe the actual launch was closer to spring 2015. ·      

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