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26 Questions to Ask Potential SEO Clients

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Here are 26 Questions to Ask Potential SEO Clients: Image Source:  searchenginejournal.com Collecting the Information There is a tendency to hold back from asking too many questions for fear of ticking the client off before you’ve even had a chance to get your hands dirty. The problem is, if you don’t ask enough questions at the beginning, chances are you’ll be embarking on a journey of unknown. Ask now and avoid sticking points in the future. Some of these things can be asked in a face to face meeting, over the phone or on Skype/Google Hangouts. Others can be sent to the client via email so they can offer feedback at their convenience. There are many ways to gather this kind of info. You could try Typeform, Google Forms, or Survey Monkey. To keep it quick and simple as possible for the client, I like to use Google Sheets. Why? It’s easy to share via the link You can link to it from other documents (like your proposal, for example) Updates are saved in real-time

Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon

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Google has  announced a deadline of July 2018  as the date for when Chrome will begin explicitly warning users if a site is insecure.   Over  50% of Internet browsers worldwide are Chrome , meaning this change may have a significant impact on web publishers. A prominent warning may affect how secure users feel and may cause some visitors to leave a site, which will negatively impacting a sites bounce rate, advertising impressions, affiliate clicks and eCommerce sales. How Will Chrome Warn Users of Insecure Pages? A prominent warning will be shown in Chrome’s address bar (also known as the Omnibox), indicating that an insecure website is “Not secure.” This warning will show for all http websites. Google’s announcement was firm about their goal to warn users of insecure sites, with the intent of  further shepherding more web publishers into  upgrading to HTTPS . “Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the

The Ultimate List of Reasons Why You Need Search Engine Optimization

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You’ve heard about  SEO . You’re convinced SEO works very well for different kinds of online business. What you probably wonder is  why  it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but  twenty-nine  different reasons to buy SEO. To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating. A few weeks ago, Search Engine Land carried my article about the  difficulty of pricing SEO services and it got a lot of positive response. People reached out with new questions, and shared challenges they faced along the SEO sales process, as they struggled to convince internal managers and CEOs about the value of optimizing for search engines, and getting them to expand their marketing budgets for SEO. Those questions and issues are addressed in this article – beginning with the most compelling reason  why buying SEO is such a good idea. 1.  SEO Is Not A Cost But An Investment An investment with a hi

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