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4 SEO Mistakes That Could Penalize Your Website

You did everything right when optimizing your site for search -- or so you thought. Contributor Neil Patel explains where you may have gone wrong.
No one gets a site penalty on purpose. Sometimes it happens through carelessness, sometimes through black-hat techniques and, sometimes, through honest SEO mistakes. I’ve watched four such mistakes happen recently. These sites were honestly attempting to follow SEO best practices, but they were penalized. Why? I’ll explain all. It is worth noting that I wrote this article based on a real-life experience, so this isn’t pie-in-the-sky theory. Each point that I discuss below is tied to a real life ranking problem. Each example that I discuss is connected a to a real-life online business. (However, company details have been changed to protect their identities.) A Disclaimer: If you find any points of connection between your site and the examples, don’t panic. Millions of sites have affiliate programs. Millions of companies engage in cozy relati…

Top 100 Most Searched Keywords on Google

What keywords on Google are searched the most?
We know branded terms like “Gmail” and “Craigslist” are frequently searched, and are a common point of reference for users. But what about non-brands? What about true keywords that, undoubtedly, are the aim of many traffic-thirsty SEOs across the world? This was the question we wondered earlier this month. With help from the team at the great keyword research tool SEMRush, we were able to get it answered. The below visualization is a list of the 100 most searched for non-brandedkeywords on Google, in the United States region. The list was determined by manually sifting through the most popular search terms overall to find keywords that were not associated with a brand. In addition, we also removed porn-related keywords. For clarity, the top five most searched overall are “Gmail”, “Craigslist”, “Amazon”, “Yahoo”, and.. “Porn”. None of those are included on this list – because a giant list of navigational brand searches and porn isn’t inte…