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Difference Between Online and Offline Marketing

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First thing you need to understand and have knowledge about difference between these two promotional strategies. There are quite a few differences between online and offline marketing. Many companies work on both marketing strategy to create brand awareness and reach till audiences. Here let us find out few differences between online and offline marketing. Today all Digital Marketing Companies follow with online marketing techniques to get high traffic for business. Online Marketing:  Online marketing is the process to catch the attention of potential customers for business through particular banner, articles, video, images, flash animation etc. Marketing activities or information are planned as an elegant tempt to the visitors in which particular website of business wants to attract. This information is particularly placed on main page or front page of website to reach till key audiences. It has many ways to be done possible to get traffic for business through online marketing

How to Calculate 'Return On Investment - ROI' ?

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A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio. The return on investment formula: n the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest. Because ROI is measured as a percentage, it can be easily compared with returns from other investments, allowing one to measure a variety of types of investments against one another. BREAKING DOWN 'Return On Investment - ROI' Return on investment is a very popular metric because of its versatility and simplicity. Essentially, return on investment can be used as a rudimentary gauge of an investment’s profitability. ROI can be very ea

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