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What Does it Mean When you See Not Provided Keywords in Google Analytics?

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Google Analytics keyword (not provided) and what it means for your SEO strategy. You may have noticed, starting back in 2011, that your number one keyword was (not provided) in Google Analytics, and over the last couple of years the % of traffic from (not provided) has grown. Look familiar? Originally, search phrases were only encrypted when a user was logged into a Google service such as Gmail. But over the last couple of years browsers such as Firefox, Safari, and Chrome have made all searches from their browsers encrypted. Why would Google do this? There is some speculation that it’s related to recent NSA spying news or that it’s an attempt to push more people to use Google AdWords as keyword information is still available there. While there may be some truth to that, having observed Google over the last decade and after recently visiting Google , we know firsthand that everything they do is focused on the end user first and that is the searcher. Google makes

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