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Showing posts with the label meta tags

How Important Are Tags for SEO?

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A comprehensive and thoughtful SEO strategy is what you would turn to if your goal is to improve your website’s visibility and grow traffic and revenue respectively. While off-page tactics like  link building  still remain at the top of the agenda, on-page SEO is no less important in the age of  semantic search . Search engines’ attention has gradually shifted from authority alone toward the quality of the content you provide, its structure, its relevance, and the overall  user experience , so taking care of those aspects also plays a major role in succeeding online. In the past, SEO tags proved to have significant impact on rankings, but now tags are one of the most controversial aspects of on-page SEO, surrounded by debates. Which tags are obsolete now? Which ones are as crucial as ever? To answer these questions, it’s important to understand the role of each tag and evaluate the impact it may have in terms of user- and search-friendliness. Whether these are meta

Reblog: How Long Should Your Meta Description Be?

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Did you Know How Long  Meta Description Should Be in 2018? You can write meta descriptions for any length, however Google generally truncates snippets ~300 characters ( this limit increased in December 2017 ). You want meta descriptions long enough that they're descriptive. We generally recommend writing meta descriptions between 50–300 characters. Back in spring of 2015, we reported that Google search snippets seemed to be breaking the  155-character limit , but our data suggested that these cases were fairly rare. At the end of November,  RankRanger's tools  reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we're seeing many long snippets in the wild, such as this 386-character one on a search for "non compete agreement": Search Engine Land was able to get  confirmation from Google  of a change in how they handle snippets, but we don't have a lot of details. Is it time to revisit our guidelin

8 Reasons Why Your Site Might Not Get Indexed

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Hi Bloggers, I've recently had to deal with several indexing problems that a few clients were experiencing. After digging deeper into the problems, I figured I'd write a post for Moz to share my experience so others don't have to spend as much time digging for answers to indexation problems. All it means is that your site, or parts of it, are not getting added to the Google index, which means that nobody will ever find your content in the search results. Identifying Crawling Problems Start your investigation by simply typing site:yoursite.com into the Google search bar. Does the number of results returned correspond with the amount of pages your site has, give or take? If there's a a large gap in the number of results versus the actual number of pages, there might be trouble in paradise. (Note: the number given by Google is a ballpark figure, not an exact amount). You can use the SEO Quake plugin to extract a list of URLs that Google has indexed. (Kieran Daly m

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