You Should Must Read Major SEO Updates of 2016
Major SEO Update of 2016 & 15: · AdWords Shake-up — February 23, 2016 Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords. · Unnamed Update — January 8, 2016 Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a " core algo update ". Google officially said that this was not a Penguin update, but details remain sketchy. · Rank Brain* — October 26, 2015 Google made a major announcement, revealing that machine learning had been a part of the algorithm for months, contributing to the 3rd most influential ranking factor. *Note: This is an announcement date - we believe the actual launch was closer to spring 2015. ·