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5 SEO Fundamentals That Never Change With Algorithm Updates

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How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true.  Google’s major algorithm update history  is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though  there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown;

Google Algorithm Updates Cheat Sheet

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Your ultimate guide to major Google penalties & algo changes Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up a cheat sheet with the most important updates and penalties rolled out in the recent years, along with a list of hazards and prevention tips for each. Contents 1 Panda 2 Penguin 3 Pirate 4 Hummingbird 5 Pigeon 6 Mobile Friendly Update 7 RankBrain 8 Possum

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