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How to Predict the Conversion Value of Keywords for SEO

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The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Keyword placements are not guaranteed in the SERPs, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s “not provided” update). Think about it: After conducting a thorough keyword research analysis of your business, you manage to narrow down your monster list to a very refined set of queries; queries that you spent countless hours on, critiquing relentlessly from all possible angles of opportunity — search volumes, competition levels, SERP topics, business relevance, etc. Then, your boss fatuously asks you, “Why not choose this keyword instead?” And to complicate matters even more, your digital marketing agency offers its own portfolio of keywords that they believe would be highly profitable to your business. Now comes the hard part, the decision. Who is right? How would your keyword selection impact your b…

Top 100 Most Searched Keywords on Google

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What keywords on Google are searched the most?
We know branded terms like “Gmail” and “Craigslist” are frequently searched, and are a common point of reference for users. But what about non-brands? What about true keywords that, undoubtedly, are the aim of many traffic-thirsty SEOs across the world? This was the question we wondered earlier this month. With help from the team at the great keyword research tool SEMRush, we were able to get it answered. The below visualization is a list of the 100 most searched for non-brandedkeywords on Google, in the United States region. The list was determined by manually sifting through the most popular search terms overall to find keywords that were not associated with a brand. In addition, we also removed porn-related keywords. For clarity, the top five most searched overall are “Gmail”, “Craigslist”, “Amazon”, “Yahoo”, and.. “Porn”. None of those are included on this list – because a giant list of navigational brand searches and porn isn’t inte…