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What Does it Mean When you See Not Provided Keywords in Google Analytics?

Google Analytics keyword (not provided) and what it means for your SEO strategy.

What is Google Tag Manager?

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.





First Things First: What is a Tag?

A tag is a piece of JavaScript code that most digital marketing vendors require their customers to integrate into their web and mobile sites. In many cases, these tags collect visitor behavior information. Tags also can serve functionality, such advertising, live chat, and product recommendations.

Tag management is…

A tag management system (TMS) makes its easy to manage the implementation of digital marketing technology solutions. Tag management also serves as a foundation for driving better omnichannel experiences.

What Tag Management is NOT

Tag management is not the most exciting name for such a crucial technology, often getting confusi…