Get Yourself prepared for Google Analytics 4 | Via Yoast
A new Google Analytics is coming to town, and it’s time to get ready! This new Analytics will replace the good old Universal Analytics on the 1st of July, 2023 . So if you haven’t started with Google Analytics 4 yet, don’t put it off any longer. Because from July on, your Universal Analytics will no longer process any new data. You will have to have your new analytics set up to make sure you keep collecting data! In this post, we’ll tell you more about what you can expect from Google Analytics 4 and how to prepare for it. Why set up your Google Analytics 4 now? A few years ago, Google first mentioned Google Analytics 4. The reason for creating this new type of analytics is the complexity of collecting and analyzing data. People’s online journeys are becoming more intricate (and spread over several platforms or devices). In addition, privacy is becoming increasingly important in how you collect data. It’s good to know this new property can happily coexist with your current Analytics p