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5 SEO Fundamentals That Never Change With Algorithm Updates

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How often do you hear search optimizers talk about how often Google updates its algorithm? How many articles have you read that freak out about the latest changes made by Google, and how you have to change your strategy if you want to survive? I frequently make claims that Google and the SEO world as a whole are changing, and for the most part, that’s true.  Google’s major algorithm update history  is ripe with new updates, usually rolling in several times a year. Sometimes, they introduce brand-new ranking factors, even though  there are already hundreds . Sometimes, they simply change the aesthetics of the search results pages. Other times, they’re barely noticeable, responsible for a fraction of a percent of sites moving up or down in the rankings. It’s good to pay attention to these updates, as they often represent new ranking opportunities, or introduce new criteria for webmasters that you should probably comply with. But in the SEO community, they’re also often overblown;

Is Snapchat The Right Social Media Marketing Platform For Your Brand?

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Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the platform—marketers are, too. With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day (according to a  report filed  with the US Securities and Exchange Commission), it’s no surprise that marketers are considering Snapchat as part of their social media marketing strategy. That being said, Snapchat isn’t for everyone and every brand. As with most advertising ventures, the success of your campaigns on a specific platform relies heavily on if that channel is one your target audience engages with consistently. If you’re considering Snapchat marketing for your brand, how do you know if it’s the right allocation of your budget? While there is no ‘one-size-fits-all’ response to this question, there are certain poi

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