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What Email Subject Line Length Works Best?

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Alright fellow marketers, let’s get to the bottom of this.  Subject lines  can be one of the most frustrating components of  email marketing . How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few common questions: Are shorter subject lines better? What is the optimal character count? Does subject line length even matter? Often, the answers to your questions live in the data. In this blog, I’ll walk you through how I collected and dissected data to determine the ideal word and character count for writing subject lines that beg to be opened (and lead to a click). Step 1: Data Collection There is a common misconception that the right question to ask would be: which subject line length correlates to the  higher open rate ? But that doesn’t factor in downstream metrics such as clicks, click-to-open rate, and unsubscribe rates. The question we are

How Not To Write An Amazing Cold Email

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Want to be king of the spam folder? The blacklist emperor? Follow the guide! Neglect that subject line The best way to kill the sale right away is to avoid your email being opened. Considering that, according to  Convince and Convert , 35% of email recipients open emails based on the subject line alone, messing that up is a great way to ruin things from the start. In case you have a change of heart Your subject line is essential to have your email opened, make sure it’s optimized. Avoid SPAM trigger words If you want to get that subject line to have any effect, well… you’d better land in your recipient’s mailbox first and get through those spam filters. For that reason, we’ve put together an  extensive list  of words to avoid in your email subject line. While some should be banned, for most it’s all about context. Time to get creative! Keep it short A subject line longer than 45 characters may not fully appear in your recipient’s inbox. Acc

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