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Difference Between Online and Offline Marketing

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First thing you need to understand and have knowledge about difference between these two promotional strategies. There are quite a few differences between online and offline marketing. Many companies work on both marketing strategy to create brand awareness and reach till audiences. Here let us find out few differences between online and offline marketing. Today all Digital Marketing Companies follow with online marketing techniques to get high traffic for business. Online Marketing:  Online marketing is the process to catch the attention of potential customers for business through particular banner, articles, video, images, flash animation etc. Marketing activities or information are planned as an elegant tempt to the visitors in which particular website of business wants to attract. This information is particularly placed on main page or front page of website to reach till key audiences. It has many ways to be done possible to get traffic for business through online marketing

What Email Subject Line Length Works Best?

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Alright fellow marketers, let’s get to the bottom of this.  Subject lines  can be one of the most frustrating components of  email marketing . How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few common questions: Are shorter subject lines better? What is the optimal character count? Does subject line length even matter? Often, the answers to your questions live in the data. In this blog, I’ll walk you through how I collected and dissected data to determine the ideal word and character count for writing subject lines that beg to be opened (and lead to a click). Step 1: Data Collection There is a common misconception that the right question to ask would be: which subject line length correlates to the  higher open rate ? But that doesn’t factor in downstream metrics such as clicks, click-to-open rate, and unsubscribe rates. The question we are

Digital Marketing Made Simple: A Step-by-Step Guide

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What is Digital Marketing?  Blog Credit: Neil Patil Digital marketing.  Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: What is it? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s, digital marketing has actually been around much longer. Like, WAY longer.  About 100 years longer, to be exact. Here’s a pic of the first digital marketer in history: (Image source:  Wikipedia ) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.” This dude invented the radio. Shortly after his little demonstration in England, morse signals were transmitted across open water. And, while it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff. T

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