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How to Predict the Conversion Value of Keywords for SEO

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The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Keyword placements are not guaranteed in the SERPs, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s  “not provided” update ). Think about it: After conducting a thorough keyword research analysis of your business, you manage to narrow down your monster list to a very refined set of queries; queries that you spent countless hours on, critiquing relentlessly from all possible angles of opportunity — search volumes, competition levels, SERP topics, business relevance, etc. Then, your boss fatuously asks you, “Why not choose this keyword instead?” And to complicate matters even more, your digital marketing agency offers its own portfolio of keywords that they believe would be highly profitable to your business. Now comes the hard part, the decision. Who is right? How would your keyword selection i

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