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The Guide to Local Sponsorship Marketing - The 2018 Edition

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For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that  local sponsorships remain the most-overlooked and opportunity-rich channel,  and they build real local connections for both large brands and small business alike. This article is the second edition of the ZipSprout team’s guide to local sponsorships. We wrote  the first edition  in 2016 after a few months of securing local sponsorship campaigns for a handful of clients. Since then, we’ve tripled our client roster and we’ve worked with more than 8,000 local organizations, donating nearly $1,000,000 in local sponsorships to 1,300+ opportunities. Since then we’ve also learned how to build campaigns for local presence.  So we knew the guide was due for a reboot.  One of our most significant learnings of the past two years is the und

7 Things About Digital Marketing Everyone Should Know

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Via: Forbes Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have to know. 1. Mobile Is Now  Audiences aren’t shifting more to browsing via mobile devices. They are already there. Over 50% of all Internet users are now operating exclusively on mobile devices. If you haven’t made your site responsive and geared everything towards smaller screens, you’re in trouble. First, Google will actively penalize you in the search results, consequently reducing your audience. Second, your existing customers will become increasingly frustrated and alienated. 2. Micro-Moments The easiest way to define this is by relating it to impulse shopping. Portability and accessibility in the business world ha

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