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How to Rank Your App in Google Play Store - 24 App Store Optimization (ASO) Tips

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Here are 24 Rank Improving App Store Optimization Hacks: 1. Keep keywords within 100 characters Apple allows you to add keywords to your App Store listing. The search algorithm uses these keywords to show your app in the results, and therefore it’s critical that you select the appropriate keywords which describe your app. You can use upto 100 characters for keywords. Don’t use long tail keywords, plurals, name of your app, or misspellings in the keyword field. Separate keywords with commas, and don’t use spaces. 2. Make your app title descriptive within 50 characters Unless you are a major brand, your app won’t have any recognition among users. In this scenario, it’s important to use keywords to describe the core functionality of your app so that users are clear about what they are downloading. Use keywords in the title to improve your position in search, and keep everything under 50 characters. 3. Avoid using generic terms or names similar to existi

7 Things About Digital Marketing Everyone Should Know

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Via: Forbes Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have to know. 1. Mobile Is Now  Audiences aren’t shifting more to browsing via mobile devices. They are already there. Over 50% of all Internet users are now operating exclusively on mobile devices. If you haven’t made your site responsive and geared everything towards smaller screens, you’re in trouble. First, Google will actively penalize you in the search results, consequently reducing your audience. Second, your existing customers will become increasingly frustrated and alienated. 2. Micro-Moments The easiest way to define this is by relating it to impulse shopping. Portability and accessibility in the business world ha

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