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Showing posts with the label advetising over snapchat

Is Snapchat The Right Social Media Marketing Platform For Your Brand?

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Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the platform—marketers are, too. With over 158 million daily users, an average of 2.5 billion snaps sent per day, and users checking the app an average of 18 times per day (according to a report filed with the US Securities and Exchange Commission), it’s no surprise that marketers are considering Snapchat as part of their social media marketing strategy. That being said, Snapchat isn’t for everyone and every brand. As with most advertising ventures, the success of your campaigns on a specific platform relies heavily on if that channel is one your target audience engages with consistently.
If you’re considering Snapchat marketing for your brand, how do you know if it’s the right allocation of your budget? While there is no ‘one-size-fits-all’ response to this question, there are certain points we can raise…