How Will Google BERT Impact Your Content Strategy?
BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Here’s a fantastic example of BERT in action from Google: As you can see, the “AFTER” results are much closer tied to the user intent of the query. But what does this mean for your SEO and content strategy? Major algorithm updates like this generally send SEO professionals into an uproar about how to optimize – chock full of tall tales and misinformation . Google’s mysterious algorithms are on a never-ending quest to better understand what exactly searchers are looking for. Following most big updates, we hear the Google insiders telling us the same piece of advice, along the lines of: “This is a major update. You don’t need to do/change anything. Just keep creating high-quality content and k