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Maccabees Update: Google Confirms New Core Algorithm Changes

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All you need to know about Maccabees Update:

Today we received confirmation from a Google spokesperson that “several minor changes” were made to the core algorithm this month.


“We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy,” a Google spokesperson told Search Engine Journal. The timeframe with the most volatility for some websites was between December 12 and 14. Following published reports about the Maccabees Update, Danny Sullivan, Google’s public liaison for search, downplayed its significance on Twitter:
Danny Sullivan
✔@dannysullivan Replying to @dannysullivan In any given week, there are various changes that happen with Google's search algorithm. Many are unnoticed. Many are minor. Last week was like that. After a few publishers reported changes, we checked and didn't see any major or single change on our end.

SEO Checklist: 75+ Actionable Steps To Success in 2017

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Killer SEO Checklist [Infographic] by the team at Capsicum Mediaworks, LLP

Have a look at the Killer SEO Checklist Infographic below which includes On-Page SEO as well as Off-Page SEO techniques that will help you rank well on the search engines.

"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

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Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it’s always changing" was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO. And it’s not just non-SEOs who use this phrase. The concept of “the ever-changing landscape of SEO” is common within SEO circles as well. In fact, I’ve almost certainly used this phrase myself. But is it actually true? To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smaller businesses and…