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Learn Basic Fundamentals of PPC - Online Tutorial of Google Adwords

First of all, I want to share one of the most used formula in PPC with you: i.e.
Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks

Ad group
It is a collection of relevant keywords under one name. Maximum 20,000 keywords can be added into an Ad Group.



Ad Network
An Ad Network is an online business that specializes in matching up of advertisers to the websites looking to host the ad. Ad networks work as brokers for both suppliers (sites with content that can host ads, for example, tutorialspoint.com) and buyers (the advertisers). An ad network relieves the websites from having to set up and invest in their own ad servers and tracking software.

Ad Position
Ad position is the order in which an ad is displayed on a webpage. For example, ad position "1" means the ad is displayed first on the webpage.

Ad Rank
It is a value used to determine the Ad Proposition.

Call-To-Action (CTA)
This is a marketing term used for the action you want the website visitor to take.

Campaign
It …