Not an SEO Expert but SEO Learner Since 2011 | Vivek Sharma

Step by step guide for Google Shopping Ads Get started:  To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. See Video: https://youtu.be/xIil1YlBMOw   How it works. Shopping campaigns put your product images, price, and business name right in front of people searching on Google, no matter what device they’re using. You only pay when people click through to visit your website or view your local inventory. Your ads show up on search. Google Shopping ads appear alongside Google search results, when people search for the products you’re selling. Your ads show up across devices. Online shoppers will see your ads, whether they’re shopping for your products at home or on the go. Steps: 1.   Set up your Merchant Center account. See video  - https://youtu.be/apXuW7Qex7k   Merchant Center is where you make your product info available to appear a

First of all, I want to share one of the most used formula in PPC with you: i.e. Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks Ad group It is a collection of relevant keywords under one name. Maximum 20,000 keywords can be added into an Ad Group. Ad Network An Ad Network is an online business that specializes in matching up of advertisers to the websites looking to host the ad. Ad networks work as brokers for both suppliers (sites with content that can host ads, for example, tutorialspoint.com) and buyers (the advertisers). An ad network relieves the websites from having to set up and invest in their own ad servers and tracking software. Ad Position Ad position is the order in which an ad is displayed on a webpage. For example, ad position "1" means the ad is displayed first on the webpage. Ad Rank It is a value used to determine the Ad Proposition. Call-To-Action (CTA) This is a marketing term used for the action you want the website vis