Skip to main content

Google Updates

2014 Updates

2013 Updates





Hummingbird — August 20, 2013

Announced on September 26th, Google suggested that the "Hummingbird" update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come.


Unnamed Update — July 26, 2013

MozCast tracked a large Friday spike (105° F), with other sources showing significant activity over the weekend. Google has not confirmed this update.
MozCast Update (Google+)

Knowledge Graph Expansion — July 19, 2013

Seemingly overnight, queries with Knowledge Graph (KG) entries expanded by more than half (+50.4%) across the MozCast data set, with more than a quarter of all searches showing some kind of KG entry.

Panda Recovery — July 18, 2013

Google confirmed a Panda update, but it was unclear whether this was one of the 10-day rolling updates or something new. The implication was that this was algorithmic and may have "softened" some previous Panda penalties.

Multi-Week Update — June 27, 2013

Google's Matt Cutts tweeted a reply suggesting a "multi-week" algorithm update between roughly June 12th and "the week after July 4th". The nature of the update was unclear, but there was massive rankings volatility during that time period, peaking on June 27th (according to MozCast data). It appears that Google may have been testing some changes that were later rolled back.




Domain Crowding — May 21, 2013

Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.



2012 Updates

Panda #23 — December 21, 2012

Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a "refresh", impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22.






August/September 65-Pack — October 4, 2012

Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how "page quality" is calculated, and changes to how local results are determined.








Panda 3.9 (#17) — July 24, 2012

A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.





Penguin 1.1 (#2) — May 25, 2012

Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.



Panda 3.6 (#14) — April 27, 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.

Penguin — April 24, 2012

After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

Panda 3.5 (#13) — April 19, 2012

In the middle of a busy week for the algorthim, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.



Panda 3.4 (#12) — March 23, 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Search Quality Video — March 12, 2012

This wasn't an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google's process and their priorities. It's also a chance to see Amit Singhal in action.

Panda 3.3 (#11) — February 27, 2012

Google rolled out another post-"flux" Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

February 40-Pack (2) — February 27, 2012

Google published a second set of "search quality highlights" at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.






Popular posts from this blog

Best Digital Marketers In the World that you must Follow

Best Digital Marketers in the World Digital marketing is a field where you learn something new everyday, when i started my career in Digital marketing everyday i used to search was about Best Digital Marketers in the World, new concepts, scope, career also about the people involved in this field and read about their success stories, how they became Top internet marketers in the world and try to learn some new from their stories. With all my research i came up with the list of Best digital marketers who inspires me with the work they do also the way they spread the awareness about Digital Marketing.

1. Neil Patel: He is from London, UK and he is a co-founder of Crazy Egg, Hello Bar and KISSmetrics.


Crazy Egg is a platform where you get to know about the user behavior in your site which can help you to boost your conversions. Hello Bar is a tool to attract your customers by designing messages. To learn everything about SEO, Social media or email marketing or conversion optimization you …

200 Superb Books Everyone Should Read At Least Once

We all have few books we especially love and cherish. We keep coming back to them for comfort and wisdom. But every once in a while, it’s nice to branch out and try adding some new tomes to your collection.


Look no further. Bright Side has brought you a list of 200 of the most extraordinary books, put together by the BBC. Ready, set, read!

A.
The Alchemist by Paulo Coelho
Alice’s Adventures in Wonderland by Lewis Carroll
All Quiet on the Western Front by Erich Maria Remarque
American Psycho by Bret Easton Ellis
Angus, Thongs and Full-Frontal Snogging by Louise Rennison
Animal Farm by George Orwell
Anna Karenina by Leo Tolstoy
Anne of Green Gables by Lucy Maud Montgomery
Artemis Fowl by Eoin Colfer
Atonement by Ian McEwan

B.
Bad Girls by Jacqueline Wilson
The Beach by Alex Garland
Behind the Scenes at the Museum by Kate Atkinson
The BFG or Big Friendly Giant by Roald Dahl
Birdsong by Sebastian Faulks
Black Beauty by Anna Sewell
Bleak House by Charles Dickens
Brave New World by Aldous …

Most Popular Twitter Accounts in India

Top 10 Twitter Profiles Stats in India

1. narendramodi Narendra Modi (@narendramodi) Followings 1 772 Followers 32 111 562
2. SrBachchan Amitabh Bachchan (@SrBachchan) Followings 1 158 Followers 28 115 610
3. iamsrk Shah Rukh Khan (@iamsrk) Followings 81 Followers 26 479 617
4. BeingSalmanKhan Salman Khan (@BeingSalmanKhan) Followings 23 Followers 24 296 530
5. aamir_khan Aamir Khan (@aamir_khan) Followings 9 Followers 21 500 205
6. deepikapadukone Deepika Padukone (@deepikapadukone) Followings 74 Followers 19 544 076
7. PMOIndia PMO India (@PMOIndia) Followings 403 Followers 19 434 275
8. akshaykumar Akshay Kumar (@akshaykumar) Followings 25 Followers 18 887 166
9. priyankachopra PRIYANKA (@priyankachopra) Followings 521 Followers 18 286 248
10. iHrithik Hrithik Roshan (@iHrithik) Followings 88 Followers 18 011 134